Historical name of the Italian Poster Art,
Mataloni started in 1891 as a lithographer apprentice at Officine
Grafiche Ricordi in Milan, where he realized, four years
later, the famous manifesto for the incandescence-brevet
Auer lamp, the first poster that was accepted in Ferdinando
Salce’s collection, whose collection of advertising boards
is kept today at the Civic Museum Luigi Bailo in Treviso.
The sinuous Liberty style, expressed in his drawings
provoked the admiration of the great art scholar Vittorio
Pica, one of the first critics who got interested in
advertising posters. Mataloni worked also for the editors
Chappuis and De Agostini ( for whom he created the famous
brand with the figure of Atlantis, too). He illustrated
many covers for books and catalogues, while collaborating
also to the excellent almanac «Novissima».